Trust in the digital world is not measured solely by stars. It creates a real trust value for your brand by analyzing your business's customer satisfaction, activity, and reliability in multiple dimensions.
Trust Score is an advanced scoring system that measures a business's digital reputation. This system analyzes not only the average stars received, but also the freshness, verified user rate and the business's customer interaction.
Ultimately, this score between 0–5 represents your brand's digital trust level in a realistic and multidimensional way.
Weighted average of four core components
Reflects the overall service quality of your business. Balanced with a Bayesian statistical model, it prevents misleading results caused by a small number of reviews. Businesses with few reviews start with a neutral 3.5★ value.
Reviews received in the last 6 months carry a higher weight. Brands that actively receive reviews appear up-to-date and reliable. Periods without reviews for a long time gradually decrease the score.
Verified reviews from real customers increase the business's reliability. Unverified feedback has a lower impact.
The business's response rate to customers is an indicator of communication quality. Regardless of positive or negative, active customer communication increases the score.
Getting 5 stars is not always an indicator of reliability on its own. For example, a business can get 5 stars with only a few old reviews, but may not have received new customer feedback for months.
Trust Score balances such situations and offers a more fair, up-to-date, and sustainable evaluation.
In businesses with only Google Reviews, the impact of these reviews is limited because customer interaction cannot be measured. The Yorumia platform evaluates its internal reviews with a higher weight.
The system makes a more balanced evaluation by looking at interaction level, resource diversity, and verification rate, not just the star average. Thus, businesses can monitor customer satisfaction in multiple dimensions; consumers can make more conscious decisions.
Average Rating (60%) × freshness (25%) × Verification (10%) × Response Rate (5%)
Yorumia is the reliable review platform. It analyzes real user experiences and makes the digital reputation of brands visible with numerical data.